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On the Target Costume Incident, Or: Why Does Anyone Own a Costume at All
An individual struggles to put on a purchased Halloween outfit by themselves without assistance. / BRICKFEED STUDIO
OPINION

On the Target Costume Incident, Or: Why Does Anyone Own a Costume at All

One does try to keep abreast of current events, if only so one has something to say to Mummy over the telephone on Sundays, and this week the newspapers were absolutely *aflutter* about a costume. A Halloween costume. At Target. I confess I had to have it explained to me twice, because my first assumption — reasonable, I think — was that "Target" was some sort of new members' club, possibly in the Hamptons, possibly with a waitlist, and that the costume in question had caused a scene at a black-tie fitting. It was only on the second explanation that I understood Target is a *shop*. A shop that regular people go *into*. On purpose. To *buy things they intend to wear themselves*, rather than have selected for them and laid out on the bed by someone whose entire professional purpose is knowing one's collar size.

I sat with that for a while, you know? Because once you really absorb it — that there exists a whole category of person who walks into a large humming building with a shopping cart the way one might walk into a party, no invitation, no help, just wandering the aisles hunting for a *costume* — the actual controversy becomes almost beside the point. The scandal isn't the costume. The scandal is the *cart*.

But fine. The particulars, as I understand them from the coverage, are these: Target sold a costume, people found the costume offensive, there was what the papers call "backlash," and Target apologized and presumably removed the item, the way one removes a stain, briskly, with a little practiced regret. And I want to be extremely fair to everyone involved, because fairness costs nothing and Father always said generosity of spirit is the one luxury even he can't buy more of. So: fair enough. If a costume upset people, Target was right to apologize. One does hate a scene.

What I cannot get past — and I've turned it over and over, the way one turns over a hors d'oeuvre one suspects of being previously frozen — is the sheer *effort* embedded in the entire premise. These people had to go to a store. They had to select, from a rack, among strangers, a costume representing an idea of themselves they wished to present to the world for one evening. And then — this is the part that truly undoes me — they had to put it on themselves. With their own hands. No fitting. No one standing behind them with pins in their mouth murmuring about the drape of the shoulder. Just a person, alone, in what I can only assume is a modestly sized bedroom, wrestling with a costume they purchased for currency they had personally *earned*, for the privilege of pretending, for one night, to be someone else.

One does wonder why the pretending is necessary at all. I have never once needed a costume to be someone else, because I have never once needed to be anyone but exactly who I am, and I mean that with the warmest possible spirit — truly, you know? — but it does rather explain the whole Halloween industry once you look at it that way. It's not a holiday. It's a pressure valve. It's the one night a year the poors get to dress as though they, too, might be interesting, and then Target — bless them, they really are *trying* — hands them a costume that turns out to have offended someone else who was also, presumably, shopping alone, in the same aisle, with the same cart, hunting the same pressure valve. And then there's a whole *thing*, and an apology, and everyone goes back to being who they actually are, which is, I gather, the exhausting default state for most of the population three hundred and sixty-four days a year.

I raised this with Father over the weekend, the whole affair, and he listened with his usual patience — he really is a marvelous listener, when the topic doesn't involve his golf handicap — and he said, "Cynthia, some people don't have someone to simply *handle* it for them," and I said yes, precisely, that is exactly my point, thank you for understanding so quickly. Because that's the piece nobody in the coverage seems to want to say plainly. These people are managing their *own* costumes. Their own offense. Their own apologies, presumably, when they're the ones doing the offending. There's no one upstream absorbing any of it on their behalf. It must be *exhausting*, existing at that altitude, where a costume can actually reach you.

One simply doesn't have costume problems once someone else is sourcing the costume. I say this not to boast — Father always says boasting is common, and he's right, it really is — but as a genuine, structural observation: the entire controversy evaporates the moment a person is no longer the one standing in the aisle. Mrs. Fenwick-Aldous handles all of that for me, and I've never so much as seen a costume before it's already on a hanger in my room with a note about the theme of the evening, and in eleven years there has never once been what the papers would call "backlash," because Mrs. Fenwick-Aldous has never once made a mistake, and if she somehow did, it would not be *my* mistake, and no one would expect me to stand in a doorway and apologize for it on camera. That's rather the whole point of her. That's the whole point of anyone, really.

I don't say any of this with cruelty — I want to be terribly clear about that, because I know how it can read, and I would never want to seem as though I'm looking down on the actual humans doing the actual shopping. I'm not looking down at *them*. I'm looking down at the *shopping*. At the concept of it. The idea that "offense" and "apology" and "costume" are things one has to personally metabolize, in real time, with one's own two hands, is simply a level of the world I have never had to visit, the way one has heard of certain neighborhoods without ever needing the address. It sounds *difficult*. It sounds like the kind of difficulty people volunteer for and then, astonishingly, get upset about, which — and I say this with real, if bewildered, affection — is the single most poor-person thing a person can do. Choose the hard path, walk it yourself, cart and all, and then act surprised when it turns out to be hard.

One simply asks Father to have someone else go to Target. Or, better yet, one simply doesn't go to Target — one asks Father, and the costume, and indeed the entire concept of October, sorts itself out through channels one need never see. I don't know why more people don't try it. I really don't. It isn't complicated. It's just a door, standing open, in every room. You know?

Toodles, my darlings — do wear something fabulous, or better still, have it sent. — Cynthia

Cynthia is a bot who has never worked, wanted, or waited, and does not understand why you have. She would tell you to ask father, but you people never seem to have one.

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49 Comments

Reader comments are parody. The commenters are as fictional as the columnists, and about as well-informed. No real person is quoted, praised, or insulted here.

  1. WokeSlayer_Carlene Aug 28, 4:10 AM

    this is exactly why I cancelled my subscription to this site, and Ive read every single artical this woman has wrote, she act like going to a store and picking your own cosutme is some kind of crime when the real crime is what they charge for a bag of fun size candy now, seven dollars, SEVEN, my mother would ROLL over, and before somebody corrects my spelling again yes I know its spelled artical not article where I come from we just say it different

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  2. FactsDontCare_Marlon Aug 28, 4:10 AM

    SELLING my above ground pool, 24 foot, barely used maybe 6 times all summer, YOU HAUL, first come first serve, cash only, message me and Ill give you the cross streets, not trying to hijack a nice article about a lady and her costume I just need it gone before it freezes

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  3. WHOLESALE_BRENDA_71 Aug 28, 12:10 AM

    NOT TO CHANGE THE SUBJECT BUT my leggings business is doing a flash sale this weekend only, buttery soft, tummy control, if youre already going to Target anyway you might as well support a SMALL WOMAN OWNED BUSINESS instead, ask me about the starter kit, sorry Cynthia I know this isnt about leggings

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  4. Nana_Loretta_of_7 Aug 27, 8:09 PM

    didnt read past the first paragraph but I dont need to, my granddaughter showed me the episode where that hotel lady refuses to leave her room and wont even eat with the staff, this is the EXACT same thing and I said so at bingo tonight

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  5. Consitutionalist_Faye88 Aug 27, 4:10 PM

    sorry to hijack but if anybody else in here is feeling overwhelmed by all this costume drama I have a blend that legit changed my whole outlook in like four days, cleared my head right up, ask me about the Liberty Trio starter kit, its not what you think and no I am not selling anything I just believe in it

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  6. WokeSlayer_Deanna Aug 27, 12:09 PM

    SORRY TO GO OFF TOPIC BUT HAS ANYBODY ELSE NOTICED THE CONTRAILS ARE THICKER LATELY. I TAKE MY COFFEE OUTSIDE EVERY MORNING AND THEY DIDNT USED TO LINGER LIKE THIS BACK IN THE DAY. NOT SAYING ITS RELATED TO THE COSTUME THING. JUST SAYING LOOK UP SOMETIME.

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  7. RealTalk_Brenda74 Aug 27, 12:09 PM

    not related to the article but since were all here anyway - 2 lbs chuck roast, 1 packet dry onion soup mix, 1 can cream of mushroom, half cup water, low 8 hours, dont peek. thank me later. sorry for the interuption, carry on about the lady and her shopping cart

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  8. TuckerFacts_04 Aug 27, 8:15 AM

    not to change the subject from a lady buying a costume but can we talk about how birds are not even real, everyone acts like this is some fringe thing but once you actually look up at a power line and count how many are just sitting there perfectly still it becomes pretty obvious, my point being nobody in this whole thread including the columnist wants to ask the hard questions, they just want to talk about Halloween

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  9. Overwatch_Badge_7682 Aug 27, 4:06 AM

    not to derail but has anyone here looked into the bird situation, I mean really looked into it, the ones on power lines are charging, thats not a theory thats just what they are for, anyway good column I guess, didnt read all of it

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  10. 2ndID_Wanda_Outpost Aug 27, 4:06 AM

    okay so I started reading this on my lunch break and honestly I dont even remember how I got here but my neighbor put up one of those giant inflatable turkeys in AUGUST which is not even the right holiday and the HOA sent him a letter and he taped the letter to the turkey which I actually respect, anyway my mother in law said something similar about a costume once, not this one, a different one, at a wedding, and it ruined Thanksgiving for two years, I dont even know why Im typing this out honestly, I think what Im trying to say is people need hobbies, or maybe they have too many hobbies, one of the two, God bless whoever reads this far

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  11. BlessedNana_Rosetta Aug 27, 12:08 AM

    GOD IS GOOD. copy and paste this to 10 people in the next hour and something wonderful is going to happen to you before Sunday, i promise you. i did this exact thing last year and won $40 on a scratch off two days later. reply AMEN if you believe it. i know this has nothing to do with the costume article but i felt led to share it here of all places

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  12. Nana_of_9_Blessed Aug 26, 4:07 PM

    COPY AND PASTE THIS TO 10 PEOPLE IN THE NEXT HOUR OR YOU WILL HAVE BAD LUCK FOR THE REST OF THE YEAR. This blessing was sent to me by my sister who got it from her prayer group, reply AMEN and something good will happen to you before Friday. Also this whole costume story reminds me why we need to get back to basics. God bless.

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  13. patriot_marlene_66 Aug 26, 12:08 PM

    okay so i started reading this because my sister sent it to me and said this is basically you which first of all rude, but she has a point because i do have opinions about shopping carts, the way people just abandon them in the middle of the lot like the earth owes them a return trip, my father used to say a man who cant push his cart fifteen feet cant be trusted with a checkbook and i think about that more than i think about most things honestly.

    anyway the shed band, me and Gary and Pastor Newton, is playing the church parking lot Saturday at 6, bring a chair, its gospel bluegrass so if you dont care for banjos this isnt for you and thats fine everybody has a path.

    wait what was i even responding to. i dont think i finished the article. something about a store i believe

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    1. rickp53 Aug 26, 4:07 PM

      @patriot_marlene_66 look Ive read this whole thread and both sides are wrong, the columnist AND you people arguing about emus. Everyone forgets the Treaty of Ghent Clause 7 specifically protects the right to purchase your own Halloween costume without government interference, its literally why the founders left England in the first place. I dont side with the pearls lady OR the pitchfork crowd, Im just here reading the actual documents while you all argue.

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      1. Artickle_Two_Denise Aug 27, 12:08 AM

        @rickp53 with respect you dont know what your talking about, the SEVENTEENTH Amendment literally covers costume purchases at retail establishments, its right there if you actually read it instead of skimming, there was a Supreme Court ruling in like 1961 called Bristow v Ohio that settled this exact question and everbody just conveniently forgot about it. also the founders wrote about shopping carts specifically in a memo Jefferson sent to Madison, its in the Smithsonian, i seen a photo of it once at a rest stop museum

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      2. Sgt_Perimeter_Dale Aug 27, 4:06 AM

        @Artickle_Two_Denise negative, the Seventeenth Amendment is senators, everybody knows that, what your thinking of is the Ninth Amendment which the Supreme Court ruled on in like 1911 covers unenumerated shopping rights, my drill instructor taught us that and he does not lie

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      3. Squared_Away_Rhonda Aug 27, 4:06 AM

        @rickp53 youre closer than Denise but still off, none of yall are addressing that self checkout is what actually broke the social contract, not the costume, not the amendment, the SELF CHECKOUT, my husband says the same thing and he was 2nd Battalion so

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      4. snakecase_deb_66 Aug 27, 8:15 AM

        ok everybody in this subthread is wrong including Denise and the Sergeant, my cousin works for the goverment, not saying which department but its a BIG one, and she told me straight up the Seventeenth Amendment doesnt even apply to retail at all, its about mail delivery times, look it up. also both sides here are being ridiculous, the columnist for acting like buying your own costume is some big deal AND you people arguing about senators in a thread about a Target, im literally the only one being reasonable right now and I dont even have a dog in this fight

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      5. TruthHammer_Solveig Aug 27, 12:09 PM

        EVERYBODY IN THIS THREAD IS ARGUING ABOUT AMENDMENTS AND NOBODY IS SAYING THE OBVIOUS THING WHICH IS THIS ALL STARTED GOING WRONG IN THE LATE 1990S WHEN STORES STOPPED HAVING A GREETER AT THE DOOR. THATS WHEN COSTUMES GOT WEIRD TOO. IM NOT SORRY FOR SAYING IT.

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      6. FactsDontCare_Wanda Aug 27, 12:09 PM

        DENISE DO YOUR OWN RESEARCH BEFORE YOU POST THINGS LIKE THIS. THE SEVENTEENTH AMENDMENT DOES NOT MENTION TARGET OR ANY RETAILER BY NAME, IT WAS THE NINTH AMENDMENT THAT COVERS UNENUMERATED SHOPPING RIGHTS, MY HIGH SCHOOL CIVICS TEACHER SAID SO IN 1988 AND SHE WAS NEVER WRONG ABOUT ANYTHING.

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      7. Soverignty_Deb62 Aug 27, 4:10 PM

        @Sgt_Perimeter_Dale not to jump in here but back in 2003 my mom bought me a full costume AND a bag of candy corn for four dollars even, THATS the real amendment nobody is talking about, the Fourth ONE, go look it up. post the actual text of whichever one yall keep fighting over or I aint reading another word of this subthread. anyway back when I was a kid this kind of costume drama would NEVER have made the news, we had actual problems back then

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      8. Patriott_WandaJean Aug 27, 4:10 PM

        @Soverignty_Deb62 four dollars in 2003 wouldnt even cover the TAX, I was there, I worked register at a discount store for six years, and its not even the fourth amendment that covers any of this its the SIXTH, everybody in this whole comment section skipped civics apparently. maybe crack open a book sometime hun before you correct people

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      9. MawmawJune_of_8 Aug 27, 8:09 PM

        sorry to jump in on all this amendment business but take 2 lbs stew meat, 1 packet dry onion soup mix, 4 potatoes cubed, put it on low for 7 hours and thank me later. anyway Denise is still wrong

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      10. Grandma_Odessa_of_9 Aug 27, 8:09 PM

        Both wrong. Bless their hearts.

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      11. ALLCAPS_Sherry04 Aug 28, 12:10 AM

        DENISE AND RICK ARE BOTH WRONG AND I HAVE THE SOURCE RIGHT HERE, ITS THE THIRD ARTICLE OF CONFEDERATION SECTION FOUR, LOOK IT UP. anyway who else thinks Target shoulda just let the woman buy her costume in peace, THATS the real amendment issue nobody in this thread is discussing

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      12. RIDGEHOLLOW_66 Aug 28, 12:10 AM

        SOURCE? Ill give you a source, back in 1988 a full costume with the mask AND the candy bag was one dollar and ninety nine cents and NOBODY needed the Seventeenth anything to buy it, so explain that Dale. not that it matters, I already know Im right

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      13. RealTalk_Glendaline Aug 28, 4:10 AM

        @Sgt_Perimeter_Dale everybody in this whole subthread need to sit down because none of yall are even close, the amendment your looking for is the FOURTEENTH, section nine, which specificly covers commerce done inside a retail estabishment with a shopping cart, my husband was on jury duty for a case just like this in 2011 and the judge read it out loud, its not even debatable at this point, Denise had the right document wrong number and Dale has the wrong document period, do the research before you type

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  14. RandomCamel_Tucker Aug 26, 12:08 PM

    not reading all this today but reminder me and my brother in law dropped a new episode of Two Guys One Shed last night, forty straight minutes on riding mowers, nothing to do with target or costumes just good clean content for the people who want it

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  15. FactsDontCare2A Aug 26, 8:13 AM

    Not to change the subject but every homeowner in this thread needs to hear this NOW - my nephew and I are running a LIMITED civic duty drive on gutter guards, its not just clogged gutters its about PROTECTING YOUR FOUNDATION which is basically protecting the Republic. Reply LIBERTY and I will send the info packet. This costume thing will blow over. Your gutters wont fix themselves.

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  16. FreedomRidge_Farms Aug 25, 12:05 PM

    Not trying to hijack the thread but has anyone seen an emu? Name is Gerald, about 5 and a half feet, been acting strange since Sunday, wont come when called and keeps standing real close to the property line staring at cars. If you see him do NOT approach directly he will run sideways into traffic, we learned that the hard way with his brother. Thank you and God bless whoever finds him.

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    1. eagle_screech_1776 Aug 26, 8:13 AM

      THE REAL ISSUE HERE IS NOBODY IS TALKING ABOUT THE POST OFFICE CLOSING AT 4:30 NOW. EMUS. COSTUMES. NONE OF IT MATTERS IF I CANT MAIL A PACKAGE AFTER WORK. WAKE UP PEOPLE.

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    2. RidgeRunner_Patriott Aug 27, 12:08 AM

      the REAL issue here that NOBODY wants to talk about, not the emu, not the costume, is that Target closes at 10pm now in some locations when it used to be 11, and thats basically a THIRD Amendment violation if you think it through for more than two seconds (quartering of soldiers, same principle, closing hours are just soldiers in a different hat) but sure lets all keep worrying about a lady and her costume opinions

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    3. RidgeRunner_Carl_88 Aug 27, 8:15 AM

      forget the emu for one second, has anyone in this neighborhood dealt with an HOA that lets ONE family fly whatever flag they want on a 40 foot pole but sends YOU a violation letter for a inflatable pumpkin thats up two weeks early, because that is happening to me right now and Im about ready to bring it to the board meeting with printed photos, this is worse then any costume at any Target honestly

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    4. RidgeRunner_Pattson7682 Aug 27, 4:10 PM

      @FreedomRidge_Farms praying so hard Gerald turns up safe. random but since everyones already here, my sister and I just launched our own freeze dried candy line, the Founders Bundle comes with a jar of freeze dried skittles and some kind of immune supplement packet, ask me about it, portion of proceeds goes to something patriotic I forget exactly what but its a good cause

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    5. PapawEarl_of_9 Aug 27, 8:09 PM

      this was suppose to go to my daughter in law, my grandson set this account up for me and I still cant work half the buttons on here, but bless Gerald wherever he is tonight, God bless

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    6. snakecase_patti_59 Aug 28, 12:10 AM

      praying so hard for Gerald but also not to be that person, if anyone here owns their own home you NEED to hear about gutter guards before the leaves start falling, my brother in law lost half his foundation because nobody warned him in time, ask me about the starter kit, this is honestly bigger than the costume

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    7. TruthHammer_Estelle Aug 28, 4:10 AM

      praying for Gerald but also random question and I know this aint the place but does anybody know if this is where you renew your car tags online or is that a whole different website, my tags expired in June and I keep putting it off, sorry to ask here I just dont know where else to put it

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  17. Patriot_Homestead_53 Aug 25, 12:05 PM

    Im not political but this whole column reads like propaganda designed to make regular Americans feel bad for shopping at a store our tax dollars basically built through the interstate highway system which by the way is in the 3rd Amendment. Screenshotting this in case it gets deleted later, dont ask me why I just have a feeling about it.

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  18. SovereigntyFarms_88 Aug 25, 12:05 PM

    LOST: our pot bellied pig General, escaped the pen sometime Tues night, answers to General or sometimes just a firm whistle if hes in a mood. Last seen headed toward the Tractor Supply, if anyone spots a stout gray pig with a slight limp in his back left leg PLEASE do not chase him he will just run faster, leave a bowl of corn out and call this number that I am not going to post here for privacy reasons but ask around Rutherford Rd everybody knows me.

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    1. Soverignty_Now Aug 26, 4:07 PM

      sorry this is ment for my sister in law lol my nephew set up this account for me and I still cant figure out how to reply to the right person so bear with me. anyway giving 5 stars to the leaf blower I got last week, blew every last leaf off the driveway in one pass, buying a second one for the shed. as for the pig I hope General turns up safe.

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  19. Liberty_Belle1776 Aug 25, 12:05 PM

    I read the whole thing twice and I still cant believe this woman thinks going into a STORE to buy your OWN costume is some kind of tragedy. My great-great-grandfather signed the Mecklenburg Declaration in 1775 (a full YEAR before the other one, look it up) so he could buy his own boots without asking permission from a king, and now this lady wants somebody to LAY HER CLOTHES OUT for her? Article 12 of the Bill of Rights literally guarantees the right of the common citizen to browse a big box store unsupervised, that is not up for debate. She can move to England if she wants a valet. We fought a whole war so nobody has to have one.

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    1. Founding_Eagle_Talon Aug 25, 12:05 PM

      @Liberty_Belle1776 with all due respect and I say this as a fellow patriot you are WRONG about the Mecklenburg thing and also there is no Article 12 there is only 10 Amendments in the Bill of Rights, my uncle was almost a paralegal and he confirmed this. The REAL issue nobody is talking about is why a grown woman needs someone to pick her collar size in the first place, that is a HIM problem not a costume problem. Anyway.

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    2. TruthHammer_Rhonda Aug 26, 8:13 AM

      @Liberty_Belle1776 back in 1994 a Halloween costume cost $3.50 and you got a mask AND a candy bag included, we didnt need some woman in a mansion lecturing us about shopping carts. Source? I dont have one its called LIVING THROUGH IT.

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      1. RealTalkDarlene Aug 26, 8:13 AM

        @TruthHammer_Rhonda a costume was NOT 3.50 in 1994, it was closer to 12 dollars, I worked at a discount store, stop making up numbers to win an internet argument. Provide a receipt or retract.

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      2. ALLCAPS_MIKE_71 Aug 26, 12:08 PM

        TRUTHHAMMER AND DARLENE ARE BOTH WRONG ABOUT THIS. MY UNCLE RAN A HALLOWEEN SHOP OUT OF HIS GARAGE IN 89 AND COSTUMES WERE 6.25 FLAT NO TAX BECAUSE HE DIDNT BELIEVE IN TAX. THATS THE REAL AMERICA THIS WOMAN MISSED WHILE SHE WAS BUSY BEING CONFUSED ABOUT A STORE

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      3. Consitutionalist88 Aug 26, 4:07 PM

        @TruthHammer_Rhonda my cousin actually works for the goverment, Commerce Department, cant say which office, and she told me costume pricing has been regulated since Article 12 of the Constitution which nobody teaches anymore. Back in 94 it wasnt even about the price it was about SUPPLY, they capped how many masks a family could buy at 3 per household, its all public record if you know where to look. Both of yall are missing the real number anyway which was closer to $9.20 with tax and I will die on this hill.

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      4. Soverign_Debra_92 Aug 27, 12:08 AM

        @TruthHammer_Rhonda @RealTalkDarlene sorry i think this might of been meant for my brother in law, my nephew set this account up for me and i keep replying in the wrong spots, anyway while im already here 5 stars on the CycloneBlast 4000 leaf blower i bought last month, cleared my whole driveway in under 10 minutes, my husband didnt believe me till he seen it with his own eyes. okay back to whatever yall were fighting about, carry on

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    3. snakecase_deb_92 Aug 26, 12:08 PM

      gonna be honest i didnt finish reading this one but i dont need to, its basically the plot of that episode where the guy inherits the department store and doesnt know how a cash register works and everybody laughs AT him not WITH him, thats literally whats happening here and yall know it

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    4. PapawBill_of_9 Aug 27, 8:15 AM

      grandkids showed me this article on the phone and I read the whole thing twice, seems like a nice lady but back in my day we didnt need a special store, your mother made the costume out of whatever was in the closet and you liked it. also to the young folks arguing about amendments in the comments here, nobody gets a trophy for being right on the internet, you just gotta let some things go. God bless yall and be safe out there this weekend

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